Developing and maintaining your website is critical to the successful growth of your business. Like a farmer, if you want to “harvest” new customers, you need to plant the right seeds, water and nourish them and they will someday bear fruit.

Treat your website like a living plant. Update your site on a regular basis. By keeping your content fresh and relevant, you attract more visitors who are searching for information about your industry.

Some businesses have static sites that are basically online brochures. Without regular updates, these sites will not attract new visitors and generate customer leads. In other words, they will not “bear fruit” unless they are nourished on a regular basis with relevant content (text, audio, images, videos etc.).

The more you do to keep your site up to date and relevant, the more potential customers will visit your site.

Take a page from nature and treat your website like a farmer treats his crops. Plant the right information “seeds” (e.g. keywords). Nourish or weed out old content. Promote your site with pay per click advertising, search engine optimization (SEO), social networking and blogging.

By maintaining your website on a regular basis, you will generate more traffic and get more customer leads. Overtime, you will grow your business and add equity to your brand.

If you’d like more information about how to develop a successful Internet Marketing strategy for your business, contact a professional Internet marketing company to help you.

SearchReady is a San Francisco Internet marketing company. Our services include website design, mobile web design,  search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

Whether you want to demonstrate your product or service or talk about your industry, videos help you reach more potential customers. They are an additional way to spread information about your business.

Adding video helps you reach people who would like to see your product or service in action, instead of just reading about it. For instance, instead of just a picture of your heavy duty paper shredder, a video shows how quickly and easily it shreds a large amount of paper.

In addition to posting your videos on your website, you can also post them on YouTube. It’s one of the most popular sites on the Internet and it will help your business reach potential customers outside of your existing network. If your video is unique and valuable, people might also share it, making it viral.

Videos also help with your search engine optimization (SEO) efforts. For example, Google has added blogs, images and video to their search results. Adding video is a great way to improve your visibility and improve your ranking on the search results page (SERP).

Posting videos on your website is an effective way to share information about your business and increase your customer leads. They can be an easy and inexpensive method to add fresh content to your site that helps you engage with your potential customers.

If you’d like more information about how to develop a successful Internet Marketing strategy for your business that includes adding video to your website, contact a professional Internet marketing company to help you.

SearchReady is a San Francisco Internet marketing company. Our services include website design, mobile web design,  search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

One of the keys to a successful Internet marketing strategy, is to update your website with “fresh” content on a regular basis.

Every day millions of people use the Internet to research products and services. They’re looking for information that will help them. By keeping your website updated with useful information about your industry and business, you generate more visits to your site. Updating your website content on a regular basis will get you more attention from search engines and improve your search engine results page (SERP) ranking.

Fresh content isn’t just limited to the written word. You can also add images, video and audio clips to your site to keep it relevant and interesting.

Your website is a great venue for you to engage with potential customers who are interested in your products and/or services. Keep your site information up to date and add a blog for even better results.

Search engines love blogs. Each time you post you add a page to your website. This increases your chances of being found by potential customers who are searching for information about your industry. By providing useful information about topics related to your business, you establish yourself as a credible authority in your field. Engaging with visitors on your blog gives you the opportunity to convert them into customers.

If you aren’t updating the content on your website on a regular basis, start today. Add a blog to your site and share relevant information related to your industry. By providing helpful information and answers to searchers, you’ll increase your customers leads and generate more sales.

If you’d like more information about how to develop a successful search engine optimization (SEO) strategy that includes content development and blogging, contact a professional Internet marketing company to help you.

SearchReady is a San Francisco Internet marketing company. Our services include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

There’s a game many of us have played at a county fair called “Duck Pond”. You select a rubber duck from a group floating in the water. Writing on the bottom of the duck reveals the prize that you’ve won. It’s random and a game of chance.

Consumers use the Internet everyday to search for products and services. Unlike a carnival game, they do research to help them make an informed selection. They want to choose the business that will best meet their needs.

People have more choices than ever when they’re searching online for products and services. By creating a strong Internet marketing plan, you have the opportunity to standout from other businesses “floating” on the Internet. What makes your business better than your competition? Why should consumers choose you? Is it your superior products? Excellent customer service? Your low prices?

The first step in a successful Internet marketing strategy is to create a custom website that answers these questions and showcases your business. This is a great opportunity to enhance your brand and interact with potential customers. By providing relevant information about your industry you increase your chances of converting searchers into customers.

The next step is to create a marketing strategy that helps people find you. This may include:  search engine optimization (SEO), pay per click advertising, social media marketing and blogging.

Creating a successful online presence is critical to the success of your business. By developing a strong Internet marketing strategy you can standout from the other businesses in the “Duck Pond” and increase your customer leads.

Is your website SearchReady?

If you’d like more information about how to create a successful online marketing plan for your business, contact a professional Internet marketing company to help you.

SearchReady is a San Francisco Internet marketing company. Our services include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

op·ti·mize

Verb: Make the best or most effective use of a situation, opportunity, or resource.

Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engines in the “organic” or un-paid search results.

When your website ranks high on the search engine result page (SERP) and appears in the search results list often, you’ll get more visits by potential customers.

SEO takes into account how search engines work and the actual terms people use when they search. By optimizing your site to match the keywords that are being used by searchers, you increase your chances of being found.

Search engine optimization is an ongoing marketing strategy that builds equity in your site and helps improve your visibility. It includes both “on page” and “off page” activities that help make your site “search engine friendly”. SEO optimization activities may include:

• Keyword research to identify the terms people are using to find information about your products and/or services.
• Optimizing the coding on your site to make it easily accessible by search engines.
• Using alternate text to describe the content of your images for search engines.
• Submitting  your website to social bookmarking sites and directories.
• Blogging about your business adds pages to your website and increases your chances of matching keyword searches for your industry.

Potential customers are looking for your products and/or services everyday. If they can’t find you, they can’t choose you.

Improve your odds of being found by potential customers by creating an Internet marketing strategy that includes search engine optimization.

Your website can be your most important marketing tool. Optimize your site to make the best of this valuable resource and generate more customer leads. Now is the best time to start!

If you want to improve your organic search results but don’t know where to begin, contact a professional Internet marketing company to help you.

SearchReady is a San Francisco Internet marketing company. Our services include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

A blog brings more potential customers to your website.

A blog on your website can be used for marketing, branding or public relations purposes. It can provide information about your business and industry and build relationships with your readers.

Blogging helps you:

• Build brand awareness by positioning yourself as an authority in your industry and increasing your visibility.
• Increase your customer leads by providing relevant information and interacting with existing and potential customers.
• Improve your search ranking results with its fresh, keyword rich, content. The more posts that you make, the more pages you will have indexed by search engines. This will enhance your search engine optimization efforts.

Your business blog may combine text, images, links to other blogs or Web pages related to your industry. It should be updated with new content on a regular basis. Post at least one article per week. Create fresh, relevant content that utilizes high volume keywords. This will increase your chances of bringing additional targeted traffic to your website.

Blogging is an excellent way to communicate with your potential customers. You can encourage users to leave feedback and contribute to the conversation. Your business blog can also establish you as a professional in your industry.

A blog is a critical element for your online marketing success. Start your Blog today!

Search engines love blogs. They add more indexed pages to your site and they help you engage with your potential customers.

If you don’t know where to start, hire a professional Internet marketing company to help you with your company blog.

At SearchReady, we provide Internet marketing services that include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

Every day millions of people are searching online for information about products and services.

People generally look for information by using search engines such as Google, Bing or Yahoo. They type in a word or phrase that describes or defines a particular subject. This is called a keyword.

For example, if a person is looking for a dentist, they might type “dentist” or “dental care” or some other variation. If you are a dentist, you’d want to have those and other related keywords on your website.

Potential customers are telling you exactly what they want with the keywords that they enter into the search engines. The right keywords on your site will help potential customers find you when they’re searching for your products and/or services.

To find the right keywords for your website, it’s important to do research for words or phrases related to your business. By matching the keywords that people are using to search for information, you improve your search results ranking. You’ll also increase your number of potential customers.

Here are a couple of options for performing your keyword research:

1. Google Adwords Keyword Tool. Here is a guide on how to use the keyword tool.
2. Wordtracker is a online tool and you can sign up for a free trial to test it out.

Selecting the right keywords for your website is critical to your online business success. Keywords play an important role in search engine optimization (SEO). Take the time to research the best keywords for your business and you’ll increase your number of customer leads.

See how people are searching for your products and/or services and give them what they’re looking for.

You can also hire a professional Internet marketing company to help you optimize your online presence.

At SearchReady, we provide Internet marketing services that include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

A balanced Internet marketing strategy is critical to  your online business success.

The key elements for an effective marketing plan include:

• Creating a well designed, custom website with a blog. Your site should be easy to navigate and provide the information that your potential customers are searching for. A blog helps you engage with your visitors by sharing information and answering questions about your industry.
• Promoting your site using paid advertising (pay per click) such as Google Adwords. The benefit of this form of promotion is that you can get immediate results for your targeted keywords.
• Search engine optimization (SEO) is a long term strategy that will help you improve your ranking in the organic (non-paid) results. By making your site “search engine friendly”, you help potential customers find you when they are searching with keywords relevant to your business.
• Social media is an important marketing venue that helps you spread the word about your business using sites such as Facebook, Linkedin, and Twitter.
• Monitoring your website information with tools such as Google Analytics. By viewing your site traffic and how searchers found you, adjustments can be made to your marketing plans to generate even more customer leads.

Every business is different, so choose a marketing approach that will give you the best return on your investment.

The Internet offers a great opportunity for you to build your business in 2012.  Start the New Year off right!

If you don’t have a website, build one. But don’t stop there. Promote your site using pay per click advertising. Also, have an ongoing search engine optimization strategy to improve your ranking in the organic results. Use social media to promote your business. Make adjustments to your marketing plans based on your results. Use your site analytics to fine tune your marketing efforts and bring more potential customers to your site.

A successful Internet marketing plan should be monitored and adjusted on a regular basis. If you don’t have the time or expertise, hire a professional Internet marketing company to help you.

At SearchReady, we provide Internet marketing services that include website design, search engine optimization, pay per click management and social networking. Contact us today for your Internet marketing needs.

 

What is your Internet marketing plan for 2012? Do you have a website? Is it in need of an update? Does it have a blog? How are you promoting your site?

The goal of your Internet marketing is to get found when people are searching for your products and/or services.  People can’t choose you if they can’t find you.

Some people think of a website as something they “should” have for their business. They treat their site like an online brochure. They’re missing out on the opportunity to generate more customer leads and grow their business.

An effective Internet marketing strategy is an investment. If it’s done right, it will pay for itself many times over.

When you design and market your website so that potential customers can find you, you’ll build your business and generate a return on your investment.

Now is a great time to position your business for success in 2012. Think differently about your online presence and take action. If you don’t have a website, create one. If you have a site, update your design to make it more user and search engine friendly. Also, add a blog to your website so that you can share information about your industry and engage with your potential customers.

Create a plan to promote your site using search engine optimization and social media. Let people know that you’re open and ready for business.

Every day millions of potential customers are looking for products and services. They’re telling you exactly what they want through their keywords searches. Make it easy for people to find you when they’re searching for your products and/or services.

There’s never been a better time to start than now!

If you don’t know where to begin, contact a professional Internet marketing company to help you with the process.

SearchReady is a San Francisco based Internet marketing company that offers web design, search engine optimization and and social media marketing services. We help businesses optimize their Internet presence to generate more customer leads. Is your website SearchReady? Contact us today for a complimentary website evaluation.

 

“You’ve got to be very careful
if you don’t know where you are going,
because you might not get there.”   – Yogi Berra

It’s critical to have a plan that guides your Internet marketing strategy. The best way to know if your marketing plan is working, is to measure your results against your goals. Google Analytics is a great tool to help you with this process.

Analytics is the measurement, collection, analysis and reporting of your website information that will help you understand and optimize your site usage. With analytics you can make marketing decisions based on actual results.

Google Analytics allows you to view information about interactions on your website. These interactions provide information to track the referrer, search keywords, IP address, and activities of your visitors. By tracking the following information, you can improve your marketing campaigns and website content:

• Visits - The number of sessions that occur on your website.
• Pageviews – The number of pages on your site that were viewed.
• Pages/Visit - The average number of pages that are viewed per visit.
• Bounce Rate – The percentage of visitors who enter your site and “bounce” or leave without viewing other pages on your site.
• Average Time on Site – The average amount of time each visitor spends on your site.
• Percent New Visits – The percentage of the total of new visitors that visit your website.

In addition to the above information, you can also see how people are getting to your site.

Traffic Sources:

• Direct – People who visit your site by typing your URL in their browser or by using a browser-based bookmark.
• Referring – People that come to your website by clicking on a link from another site.
• Search Engines – People who find your site through search engine queries (e.g. keyword searches).

You can also view all the keywords that were used to find your site through search engines. These keywords can be used for your search engine optimization (SEO) efforts. For example, the best quality keywords can be used in titles, categories and tags on your site blog.

Tracking the content that gets the most views and has fewer bounces will show the highest performing pages which can help with choosing the right information to post on the site.

By reviewing your progress on a monthly basis, you’ll be able to update your site content to help people find what they are searching for. You’ll also be better prepared to make more informed marketing decisons that will increase the number of visitors to your site.

Remember…“You can observe a lot just by watching.”  - Yogi Berra.

Internet marketing is a powerful and critical business activity that can increase your number of customer leads. If you don’t have time to manage your online marketing efforts, you should hire an Internet marketing agency to help you.

SearchReady is a San Francisco based Internet marketing company that helps businesses optimize their Internet presence. We provide personalized web design and internet marketing services that are innovative and effective. We’d like to hear from you. Is your website SearchReady?