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| Keyword Research & Analysis |
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Initial site ranking & performance check for targeted keywords |
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Research most productive keywords for the site |
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Analysis of keyword sets for search volume & competition and finalizing keyword strategy |
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Keyword Mapping and Keyword Selection |
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Site Audit / Site Clinic |
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Page loading speed check |
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W3C validation (if feasible) |
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Broken link / Page error analysis |
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Site indexing |
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Browser compatibility check |
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URL naming conventions |
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Code to Text Ratio Analysis |
Site Analytics/ Tracking Setup |
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Google Analytics set up & review |
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Customizing Google analytics - configuring custom reports, filters, goals, advanced segments & annotations for better understanding of progress |
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Google/Bing/Yahoo webmaster setup & review |
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Robots.txt creation / optimization |
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XML Sitemap creation (not for dynamic site) |
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URLList.txt Generation/Optimization |
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HTML Sitemap Creation |
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ROR Site Map Creation |
Site Redirection Handling |
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301 Redirect (Canonical Issue Resolving) |
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404 Error Customization |
Meta Data |
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Title tag Creation/Optimization |
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Description Tag Creation/Optimization |
Content Optimization |
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Suggesting new page SEO blueprints |
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Keyword Density Analysis |
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Internal linking / Anchor text optimization |
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Alt Text Optimization |
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Duplicate content issues |
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Suggestions for content optimization for better keyword density |
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Article / Press Release /Blog Writing |